Executive director and group chief operating officer Datuk Lau Joo Hong said LHI’s business-to-consumer channel has been very well-received in the Malaysian market. KUALA LUMPUR: Leong Hup International Bhd (LHI) aims to expand its Baker’s Cottage brand within its established South-East Asian market. Currently, the LHI group has a strong and growing presence in Malaysia, Singapore, Indonesia, Vietnam and the Philippines. Executive director and group chief operating officer Datuk Lau Joo Hong (pic below) said LHI’s business-to-consumer channel has been very well-received in the Malaysian market. “We believe that the same success could be equally replicated in wider Asean. Premised on careful planning and execution of the strategies, we will continue to chart growth and this would allow us to sustain and future-proof our ‘Farm-to-Plate’ business model, ” he said in a statement. On the back of the growing bottom line contribution from Baker’s Cottage, LHI remains upbeat on the chain’s growth trajectory in 2021 and 2022, amid signs of a recovery in the economy. Armed with an effective business model, the group said it has ramped up Baker’s Cottage’s outlet expansion with an additional 67 outlets by end-2020 from 28 outlets in January last year. Since the movement control order (MCO) was implemented last year, the chain has seen brisk takeaway and delivery businesses although it hopes to resume dine-in service to customers at a later date, subject to strict observation of the government’s standard operating procedures due to Covid-19. — Bernama
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